Whether you’re launching merch, activating at events, or building digital infrastructure, each social platform plays a unique role in your brand ecosystem. Here’s your cheat sheet—covering post types, frequency, image specs, and strategic tone. Here are some notes to refer to when building your brand. Here are the different social media platforms and some helpful information to get you going. Richard Williams said “Keep It Simple, Stupid”… less is more! Think of cheese pizza… the breakdown of one simple, delicious topping to rule them all. A good cheese pizza can rock your socks off. Mmmmmmmmmm, pizza.
Purpose: Community building, event promotion, merch drops, longer-form storytelling.
Post Types:
- Product launches with shop links
- Event recaps and booth photos
- Behind-the-scenes videos
- Long-form updates or brand reflections
Frequency: 3–4x/week
Cover Image Size: 820 x 312 px (desktop), 640 x 360 px (mobile)
Profile Image: 170 x 170 px
Cliff Notes:
- Use Facebook Events for tournament activations
- Pin merch drops or mission statements
- Boost posts for targeted reach
Purpose: Visual storytelling, merch showcase, brand aesthetic.
Post Types:
- Product photos, reels, and carousel drops
- Branded quotes or mission statements
- Stories for flash sales or event hype
- IG Live for booth walkthroughs or Q&A
Frequency: 4–6x/week
Cover Image Size (Profile Header): 110 x 110 px (profile), 1080 x 566 px (landscape), 1080 x 1350 px (portrait)
Story Size: 1080 x 1920 px
Cliff Notes:
- Use branded highlight covers
- Reels = reach; carousels = engagement
- Link in bio → digital business card or merch shop
Twitter / X
Purpose: Real-time updates, brand voice, merch teasers, advocacy.
Post Types:
- Short merch announcements
- Event countdowns or live tweets
- Tactical riffs or brand mantras
- Retweets from players or partners
Frequency: 1–2x/day
Header Image Size: 1500 x 500 px
Profile Image: 400 x 400 px
Cliff Notes:
- Keep it punchy and mission-driven
- Use branded hashtags (#CourtWarriorNation, #SilentAnthemStudio)
- Pin your merch drop or brand statement
TikTok
Purpose: Short-form video storytelling, merch in motion, brand personality.
Post Types:
- Time-lapse booth setups
- Merch transitions or outfit reveals
- POV riffs from the founder
- Tactical tips or brand mantras
Frequency: 3–5x/week
Cover Image (Video Thumbnail): 1080 x 1920 px
Profile Image: 200 x 200 px
Cliff Notes:
- Use trending sounds with branded overlays
- Series ideas: “Merch in Motion,” “Tactical Tuesdays,” “Booth Life”
- Link to your shop or digital card
YouTube
Purpose: Long-form storytelling, tutorials, brand documentaries.
Post Types:
- Event recaps or mini-docs
- Merch lookbooks or styling guides
- Brand origin stories
- Tutorials (WordPress, QR setup, booth builds)
Frequency: 1–2x/week
Channel Cover Image: 2560 x 1440 px
Thumbnail Size: 1280 x 720 px
Cliff Notes:
- Use playlists to separate brands (Xemex, Court Warrior, Silent Anthem)
- Add links in video descriptions
- Thumbnails should be bold, branded, and readable
Final Tips for All Platforms
- Consistency beats perfection.
- Cross-post with platform-native tweaks.
- Use branded templates for speed and cohesion.
- Track engagement, not just likes—watch for saves, shares, and comments.
Let’s get to work.
If you have any insights or tips/tricks for social media marketing please post it in the comments below. Thanks for reading.
