Category: Ramble
Unfiltered thoughts, industry hot takes, and candid conversations. Step behind the scenes as we dish on marketing trends, agency life, and off-the-cuff business insights in a raw, conversational format.
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THE FONT RULE THAT MAKES YOUR OFFER READABLE (EVEN ON MOBILE)
THE FONT RULE THAT MAKES YOUR OFFER READABLE (EVEN ON MOBILE) Your landing page or promo might have the right idea—but if the font is wrong, the message fails. The biggest design glitch isn’t “bad branding.” It’s unreadable hierarchy. People can’t understand the offer fast enough, so they bounce. That’s not a “design preference.” It’s… Read more
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COLOR THEORY FOR SMALL BUSINESS BRANDING: BREAK THE CLICHÉS AND BUILD A PALETTE THAT ACTUALLY WORKS
The biggest branding mistake small businesses make is picking colors based on what they like instead of what actually works. At Xemex, we believe color is a strategic tool, not a random aesthetic choice—and when used correctly, it’s one of the most powerful ways to make your brand instantly recognizable. If you want to stand… Read more
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XEMEX TURNS ONE: A YEAR OF MISSION-DRIVEN MOMENTUM
ONE YEAR LIVE. LOOK HOW FAR WE’VE COME. LOOK HOW FAR WE’RE GOING. February 8, 2025 — the day Xemex Marketing went from idea to reality. A domain registered. A vision launched. A mission activated. One year later, I’m sitting here looking at what we’ve built and honestly… it’s wild. ✅ The :57SecondPULSE is out… Read more
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AAE: adobe after effects – tips & shortcuts for 2025
If you’ve been fortunate enough to have After Effects in your life, you might agree with me that it’s one of the most fun software out there to use. The interface, all the layers, shortcut keys, graph editor, capabilities, awesome/fun filters and effects, the overall vibe and all the plugins (I have goosebumps)! As I… Read more
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Saturday Signal: Networking IRL vs Online—And Why You Need Both
IRL Networking: The Power of Presence In-person networking is still unmatched. Whether you’re at a tournament, a food truck rally, or a local business mixer, your energy, merch, and message speak louder than any algorithm. How to show up strong: IRL networking builds trust fast. It’s tactile, emotional, and memorable. Social Media: The Digital Echo… Read more
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The :57 Second Pulse: expand your brand
🎥 Xemex in 57 Seconds: The Signal Behind the Static Glitch and Grind Entry #002 – Brand Pulse Breakdown In just 57 seconds, the Xemex promo doesn’t just introduce a brand—it transmits a signal. It’s a glitchy, high-voltage burst of identity, built to cut through noise and leave a mark. This isn’t a commercial. It’s… Read more
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Bloggin’ Ain’t No New Thang…
As I continue to learn to use WordPress for blogging, moving forward. I remembered that I’ve done some blogging in past…. like over 10 years ago. One that I found to be really helpful and am really glad I keep a blog to keep track of all my digital animation notes collected over the years….… Read more
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BLANKITY-BLANK-BLANK-BLANK
Well the good news is… I think I figured out how blogging through WordPress works… at least enough to get me going. If you’re reading this and have any good marketing tips, tutorials, podcasts, books, blogs, etc. you find to be inspiring or helpful please share them in the comments below. Just starting to get… Read more
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Moving along… at the speed of life.
